The Public Views
Entertainment

Pan-India films rewrite the ₹1,000-crore playbook

Cinema hall with red seats

Three films crossed ₹1,000 crore worldwide this year, all shot in multiple languages simultaneously, none led by a traditional Bollywood star. Studios are now green-lighting spectacle-first scripts with 40% of budgets going to VFX. Writers' bodies warn the middle-budget drama is going extinct in theatres.

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The Public Views

Does spectacle now beat storytelling at the box office?

  • Sadly, yes
  • Good stories still win
  • We can have both
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